sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).
Take the 1986 box office hit “Top Gun”, for example.
This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.
For example: If you sell an e Book on how to get rid of painful urinary tract infections, you would tell the story about all the pain urinary tract infection caused you — including what it was like, how nothing gave you relief, and the embarrassment, humiliation and other physical (and psychological/emotional) horrors you endured. And, very easy to write, too — just tell your story. This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.
The sickest thing is that for a moment I even considered typing my credit card address, until I awoke from the hallucination and realized it would be hell to get him to stop charging me money.
His real name is David De Angelo, and once I had the wherewithal to do a search-binge on him, I found numerous consumer complaints from women who claimed that he wouldn’t stop charging them after they asked to unsubscribe.
The free information on our Copyblogger blog will help you get started mastering content marketing so you can use it in your own business, or for a client.
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