While building this business, De Angelo set out to build his skills at meeting women through a number of avenues, including seeking the counsel of "naturals" (men who are naturally good with women) and students of women such as Hypnotica (Eric Von Sydow) Steve Piccus, Dave Riker, Rick H, and as a protégé of Ross Jeffries.
Often times, the person was oblivious to it being an inner game issue. There was also a girl, and it was interesting because she said stuff was contrary to what David teaches, and it appeared if he had an Aha moment.
Since then, De Angelo has released many products aimed at helping men with dating, with titles such as the Advanced Dating series, 77 Laws of Success With Women and Dating, Deep Inner Game, and Meeting Women Online.
De Angelo claimed in July 2007 that he employs two hundred people, all working remotely, and that his various product lines (Double Your Dating, Catch Him & Keep Him, Get Altitude De Angelo argues that much human social behavior is related in some way to sexual reproduction, and that human mating habits do not differ significantly from other species.
He suggests that societal conditioning has programmed many modern men to develop involuntary habits that increase the failure rate of consistently attracting women or negate the attractive qualities that were designed to make women want them.
"Pickup lines cause you to lose before you even begin" since they "don't usually elicit positive and rewardful responses; instead they breed negative reactions." De Angelo states in one of his advanced dating technique seminars that people can use his techniques to achieve a variety of goals, whether that goal is to have casual sex or to form more lasting relationships.