Online dating site is going old school as it pairs with a matchmaking service to capture a dating demographic that wants more attention and is willing to pay for it.
Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.
Well, physically, you’ll usually find me somewhere in the middle of the room of matchmakers jumping up and down, reminding them online dating is an awesome tool complimentary to matchmaking. Matchmaking is also perfect for busy professionals.
No need for a psychology degree or family pedigree…you just need a great developer. After all, it’s our mission to find you love that will last forever, and not until the AARP benefits kick in.
And companies in this competitive market are in hot pursuit of ways to make those suggestions more sophisticated and personalized.
To do that, they are deploying machine-learning algorithms that are adapted from completely different types of online shopping.
One month as a Match member costs about ; at e Harmony, it's .95.
Matchmaking service costs for both are in the thousands.